Nova Scotia NDP

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A New Face for Nova Scotia's Leadership

Work

From the Client

Communication is key and this is truest in politics. The Nova Scotia NDP understands the need to clearly and easily communicate to the people what they are doing and why. For their new website they had clear expectations; it had to appeal to a broad demographic through great design, while also making the latest information easily accessible to users. In addition to this, the site needed to encourage supporters to donate and those who have yet to get involved in politics to find out more. Finally, candidates needed a portal to showcase what they were doing for their constituents. A sub-site that maintains the goals of the overall site was created to offer an easy-to-update window into their world.

Our Approach

    • 1 2 Clearly and easily communicate to the people what they are doing and why. POI
      • "Clearly and easily communicate to the people what they are doing and why."

      • 1 A streamlined menu is used to show only the most important information
      • 2 Font size increase and decrease for accessibility
    • 1 2 Great design, while also making the latest information easily accessible to users. POI
      • "Great design, while also making the latest information easily accessible to users."

      • 1 Clean design using beautiful and relevant photography
      • 2 Featured media available in single and gallery views
    • 1 2 Encourage supporters to donate. POI
      • "Encourage supporters to donate."

      • 1 Donation bar fixed to the bottom of the page and slides up without page reload when selected
      • 2 Designed with large buttons for touchscreen and mobile users
    • 1 Candidates needed a portal to showcase  what they were doing for their constituents. POI
      • "Candidates needed a portal to showcase what they were doing for their constituents."

      • 1 Candidate map connected to individual candidate pages with backend design to simplify content entry

Clients