Fort Mac Catholic School Board

education

Education is Achieved, not Received

Work

From the Client

We’re a School Board managing ten schools with classes ranging from Kindergarten to Grade 12. We want to maintain one website while allowing each school to easily edit and update information. Because we are one of two school boards in Fort McMurray, Alberta, our goal is to reach more families in our community and increase enrollment. Our schools encourage students to pursue their passions, and our website should reflect that passion. We offer unique programs like late French Immersion, and art and technology options.

We have a large audience including the community, parents, students, and press. Our website should speak to each audience and allow them to find information quickly and easily. It’s most important that the company we work with has expertise in web and apps development and can deliver quality work on time.

Our Approach

    • 1 2 Reach more families in our community and increase enrollment. POI
      • "Reach more families in our community and increase enrollment."

      • 1 An online SEO campaign aimed at parents who want their kids to be kids and grow up to be happy, successful adults.
      • 2 An exciting radio campaign, produced in partnership with Egg Films about childhood dreams that can be achieved with the right education and support.
    • 1 Our schools encourage students to pursue their passions, and our website should reflect that passion. POI
      • "Our schools encourage students to pursue their passions, and our website should reflect that passion."

      • 1 A fun homepage animation that speaks to students while remaining organized and clean.
    • 1 Our website should speak to each audience and allow them to find information quickly and easily. POI
      • "Our website should speak to each audience and allow them to find information quickly and easily."

      • 1 Content strategy targeting students, teachers and parents while uniting all schools under one single website address.

Clients