Canadian Bar Association

legal

Raising the Bar for Brand Standards

Our Approach

    • 1 2 3 We want our website to reflect us as an organization - leading edge and committed to enhancing the professional and commercial interests of a diverse group of members. POI
      • "We want our website to reflect us as an organization - leading edge and committed to enhancing the professional and commercial interests of a diverse group of members."

      • 1 A clean and professional design consistent with the current CBA brand
      • 2 Custom Google Fonts, which are heavily compressed and optimized to reduce page load time but still deliver a rich experience
      • 3 Retina-ready icons developed for mobile instead of images allowing for a scalable design
    • 1 2 We require that each provincial branch have its own website, compatible with our national brand and technology. POI
      • "We require that each provincial branch have its own website, compatible with our national brand and technology."

      • 1 Calendar designed specifically for provincial branches
      • 2 Social media integration specific to each provincial website
    • 1 2 3 We require a responsive design which will look good across all devices and computer screens from the biggest of widescreen monitors down to a blackberry bold screen. POI
      • "We require a responsive design which will look good across all devices and computer screens from the biggest of widescreen monitors down to a blackberry bold screen."

      • 1 Ensured click area on key buttons was “thumb-sized” for mobile users
      • 2 Custom bookmark icon (CBA logo) was added for iPhone users if they happen to bookmark the page to their home screen
      • 3 “Progressive enhancement” approach was utilized, serving users with newer browsers a richer experience with CSS3 transitions/animations and other subtle effects
    • 1 We have a hard deadline for the new design. POI
      • "We have a hard deadline for the new design."

      • 1 A project on time and as planned

Clients