A core value of McInnes Cooper is to always find innovative ways to best serve its clients’ needs, and to fulfill its mission of making their clients’ lives better and their businesses more successful. This is why they are one of the top 20 law firms in the country. When focus turned to innovation of their website, McInnes Cooper turned to Norex.
To strengthen the online brand, our design team mirrored the beautiful McInnes Cooper law offices; a modern, professional, and clean design. But a great design was not the end game. The website needed to present complex associations of related content simply to make each page easily navigable for the user. Reaching any piece of information in three clicks or less was important for desktop and mobile site users.
To market the website, Norex developed a comprehensive plan that covered infrastructure, e-newletters, social media, content, and a logical and non-disruptive website launch that included search engine optimization, and Google Ad Words.
The McInnes Cooper website was recognized globally as one of the top five law sites. We credit this recognition to a design that is not only modern and clean, but intuitive for the user. Innovative social media integration such as ‘Linkedin Connections’ also contributed to its achievement.
Senior Partner, George Cooper, was so thrilled with our team he agreed to play along and create a spoof to highlight the success of the site. The following video underscores our commitment to celebrating our clients’ success and meeting our clients’ communication goals. McInnes Cooper’s: Get people talking online by engaging the audience in unique ways.