Leading the pack in the increasingly competitive global marketplace is on the minds of many law firms, and this is no exception for Frasers Law; a vietnamese based legal firm with offices in Ho Chi Minh City and Hanoi. Frasers has built a reputation on understanding the Vietnamese legal system and leading foreign clients through its complexities.
Success comes with experience – like acting for one of Japan’s largest steel manufacturers on its VIetnamese acquisitions – and their excellence has been recognized in awards, including the Legal 500 of Asia Pacific Top tier in 2012. But like many law firms, Frasers lacked a cohesive approach to their communications and messaging online.
With a desire to grow their practice by reaching clients in targeted global markets, Frasers invested in finding a partner who could unify their communications and messaging online and enhance their brand as the leader in Vietnamese law.
Norex worked with Frasers to identify their key targeted audiences and the tailored messaging that would effectively communicate their value. Knowing ease of use through well structured content and relevant integrated connections would get to the core of what their clients were looking for, Norex and Frasers partnered to lay the map for the rebuild of their site.